The Heart of Soul Tide Surf Co.
Soul Tide Surf Co. was founded by me, Jaye, after witnessing firsthand how deeply surf therapy healed the heart of my salty-haired, soul-searching Marine. I watched as the ocean gave him back his peace, and in that moment Soul Tide Surf Co. was born. Watching the water recharge his soul rewired something deep within mine — it reminded me what healing really looks like.
The ocean healed what words never could.
Watching the water heal him inspired the mission behind Soul Tide Surf Co. — a calling to make sure every veteran looking-for-balance could feel that same peace.
Surf Culture Meets Soul Culture
I created Soul Tide Surf Co. with one goal: that every veteran graduating from surf therapy walks away with their own surfboard, so they can keep healing long after surf therapy ends.
This brand is my personal thank you — to every veteran who has selflessly served our country. You deserve peace. And this is my way of helping you find it — one surfboard + one wave at a time.
But more than that, Soul Tide exists to remind us all to give back — not just on holidays, but every day. To honor the veterans who’ve carried more than most, and to help them carry something lighter: a surfboard, a sunrise, and a soul restored.
This brand isn’t about trucker hats. It’s about soul-work — and giving back to those who’ve given everything for us. 💙
A new kind of surf company...
- Every trucker hat sold helps another veteran find peace in the waves.
- Each trucker hat you wear becomes part of someone’s healing story.
- Your hat = Their healing. ✌🏼
To all our veterans and active military: You’ve given your strength for our freedom. Now it’s our turn to help you find peace.
Soul Tide Surf Co. Made for sun & salt — built to give back.